Email marketing is dead! Part 1/2

Implementation of e-mail marketing for the right customer company.

We don't send annoying spam! We have not received significant benefits! Isn't email marketing already dead? I often hear these phrases when I ask a client why they don't implement email marketing.

Email marketing was started for the customer in April 2022. The customer had 1204 previous newsletter subscribers. Most of the subscribers had already managed to "cool down". By the end of 2022, subscribers to the newsletter had grown to 6,150.

Email marketing was implemented with automation and newsletters.
There were two types of automation:

• Subscribe to the newsletter, you will receive a 10% discount code for the first order
• Rescue of abandoned shopping carts

Subscribers to the newsletter were attracted with the top banner of the online store, the image and text section found in the middle part, and the attention link found in the footer of the online store.
From the subscription link in the newsletter, the customer was directed to a landing page created with an e-mail program, where the customer could leave his e-mail address. Automation sent each newsletter subscriber a unique 10% discount code for the online store for the first order. From April until the end of the year, the automation generated €20,483 in sales.

The customer ended up with the rescue-automation of abandoned shopping carts when he had added the product to the shopping cart and added the contact information during the order phase, but did not make the purchase.

• When the customer rejected the shopping cart, the automation sent the customer a friendly reminder after 10 minutes about the products that he had left unclaimed.
• A second email was sent to the customer (who had not completed their shopping cart) 24 hours after the first reminder. The automation reminded the customer of an open shopping cart and offered a 10% discount code. The discount code offered to the customer was valid 24 hours after the message was sent.
• A third email was automatically sent to customers who had not yet completed their order. The email reminded the customer about the open shopping cart and the expiration of the sale code

The automation of abandoned shopping carts generates €26,083 in sales.
1st e-mail - €17,671
2nd e-mail message - €5367
3. e-mail - €3043

Sales generated by email automation vs. Total sales

Total sales 1.4 - 31.12 = €198,191.43 VAT24
Newsletter subscription = 10.33% of total sales
Abandoned shopping carts = 13.16% of total sales

Email marketing probably doesn't work, but could you afford not to take advantage of sales generated by automation?