Email marketing is dead! Part 2 of 2

"Customers stop subscribing to the newsletter when we send annoying spam"
"Doesn't such spamming negatively affect the image of the brand"

Certainly so, but what should be noted in effective e-mail marketing is that the more customers leave the list over time, the more effective the e-mail list develops. The purpose is to market to customers who are interested in the subject.

Real data about the development of our customer's email marketing:

From April 1 to December 31, 2022, subscribers to the newsletter increased by 4,946.
There were 156 customers who canceled the newsletter, or 3.15%.

A total of 22 newsletters were sent to the customer during the period. The newsletter consisted of marketing new products, discontinued products or offers. Newsletters created a sense of urgency for the customer or information about a unique offer.
For example "Here are our new arrivals, get these before others" or "These products are out of stock, get them before they run out".

First newsletter:

Awakened the unused customer list and we got information about the condition of the customer list at that moment.
After the first newsletter, the e-mail program was able to find low-quality and "dead" e-mail addresses.
After the test, we started cleaning the email list and focused on getting new newsletter subscribers.
During the cleaning of the previous contact information, we had also added a fresh customer base to the list.

Another newsletter:

New test campaign for a cleaned customer list and fresh contact information. The results were pleasing in terms of sales.

The following newsletters:

We set out to produce lightweight and activation-sensitive newsletters so that receiving the newsletter would evoke as few negative feelings as possible.

Of course, we got the best benefit from newsletter subscribers during Black Friday, i.e. Black Week.
The first notification to the customer was that the products are now on offer. Newsletter boosting means that the same message is sent with a new title to customers who have not opened the first message. In the newsletters, we used clear and direct titles and emojis to stand out from the mass of newsletters.

Summary (1.4.-31.12.)

Product for sale approx. 30€

• A total of 22 newsletter campaigns were sent.
• The total sale of the newsletters was €16,294.51
• The sale of newsletters was 8.22% of the sales of the entire online store
• Newsletter-specific sales €740/pc

Overall, email marketing brought sales to the company:

• Newsletter subscription automation €20,483
• Automation of abandoned shopping carts €26,083
• Sending newsletters (approx. 15 min/message) €16,294

A total of €62,860, i.e. 31.72% of total sales.

Even though email marketing is dead, can you afford not to take advantage of this sales channel?